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Written by: Geoff Colmes

Created: 19 March 2023

St. Croix Fishing Rods, and Why I Use Them

St. Croix Fishing Rods is a brand that has been around since the 1940s, founded by two brothers, Bob and Bill Johnson. They were avid fishermen themselves and noticed a gap in the market for high-quality fishing rods that were also affordable.The Johnson brothers started by building rods in their basement, using their own designs and testing them out on the water. They soon gained a reputation for producing top-notch rods, and their business began to grow.

In the 1950s, St. Croix moved from their basement operation to a larger facility in Park Falls, Wisconsin. They continued to innovate and develop new technologies, such as the use of fiberglass in their rods, which made them stronger and more durable. They continued to expand their product line, offering rods for a variety of fishing styles and species. They also began to export their rods overseas, and by the 1980s, St. Croix had become a global brand.

Today, St. Croix is still based in Park Falls and is still a family-owned business. They continue to innovate and develop with super high modulus next generation carbon fiber for technique specifuc applications such as iACT SCIV+ and linear S-Glass, FRS, ART, IPC and TET, hybrid carbon fiber enhanced with new IACT Glass Technology, which improves the strength and sensitivity of their rods. Remaining committed to producing high-quality, American-made products, St. Croix has invested in their facilities and processes to ensure that their rods are of the highest possible quality.

In recent years, the company has also become known for their commitment to conservation efforts. They partner with organizations like Trout Unlimited and the Bonefish & Tarpon Trust to promote sustainable fishing practices and protect the habitats of fish species around the world. Overall, the St. Croix story is one of innovation, commitment to quality, and a passion for fishing. Their rods continue to be a top choice for anglers around the world, and their legacy as a family-owned American brand is something that sets them apart in the fishing industry.

• High-Quality Materials

St. Croix uses only the finest materials to manufacture their fishing rods. Their rods are made with premium graphite, fiberglass, and other high-quality materials, ensuring that they are strong, durable, and lightweight.

• Precision Engineering

Engineered with precision, ensuring that they perform flawlessly on the water. Every detail, from the guide spacing to the handle design, is carefully considered to provide the best possible performance.

• Wide Range of Options

St. Croix offers a wide range of rods, from FLY, spin, casting, offshore and many more. They also have rods designed specifically for different species of fish, so you can find the perfect rod for your preferred type of fishing.

• Made in the USA

St. Croix fishing rods are proudly made in the USA, which is a testament to the brand's commitment to quality and craftsmanship.

• Excellent Customer Service

St. Croix has a reputation for excellent customer service, so if you have any issues with your rod, you can be sure that they will take care of you.